Who: American Express

What: Digital Collaboration for Amex Platinum

Where: Mexico and Latin America

When: Fall 2018

How: They say money can’t buy happiness, but it can buy experiences that generate joyful moments. With this adage in mind, Talamas imagined a digital campaign under the slogan: Define happiness. Through authentic, unedited visuals, she explored the various types of happiness that can be purchased through enriching personal experiences made possible by Amex Platinum’s new benefits and services for Mexico and Latin America that redefined the meaning of luxury.