In 2018, the iconic Colombian designer, Silvia Tcherassi, expanded internationally with the launch of her wholesale and e-commerce business. For this new phase, she reached out to Talamas for collaboration on targeted communication strategies to promote her brand’s global presence and familiarize new markets with the Colombian label. 

In addition to a ready-to-wear line, a key part of her brand DNA, is the lifestyle she represents, which can be experienced in its entirety at her namesake hotel in Cartagena.

For the first ever brand experience, Talamas advised on and organized an intimate weekend escape to the Caribbean, which she co-hosted with Silvia Tcherassi, inviting five carefully selected guests comprised of international editors, stylists and tastemakers to experience the #STLifestyle. The scope of work for this event included concept creation and development for the experience and meticulous curation and oversight of every detail during planning and roll out. Talamas was in charge of personal outreach to the guests, editorial pitches, content creation and social media strategy. This activation laid the groundwork for similar future brand initiatives.