As part of a continued communication strategy in this new chapter for the Colombian brand, Tcherassi and Talamas collaborated on a store launch in Bogota for her Fall-Winter 2018 collection aiming to build her client base by targeting a younger audience.

 The collection was inspired by the contemporary working woman with an unconfined and infinitely creative style, whose office attire is unbound by traditional rules. #STWomenofStyle was born of a desire to showcase these women in Colombia by celebrating visionary female entrepreneurs with unconventional career paths.

 Talamas and Tcherassi selected seven Colombian creators, each a leader in her respective industry, who embody modern success and innate style, and celebrated their work throughout the season. They, in turn, served as ambassadors for the collection. This portrait series, directed by Kelly Talamas and shot by photographer Andres Espinosa, formed part of a digital strategy in the lead up to the launch.